A true story: In a business landscape long ago and far away, I worked for a company¹ that had multiyear software release cycles typical of the time. As we approached the exciting end of a major release of a "shrink-wrap" application, the conversation turned toward the next release. The decision was made that it was time to replace the application with a revolutionary start-from-scratch version. As I left for the birth of my first child, a battle over which of three operating systems to support first was beginning to rage.