Advisor

To Succeed in Emerging Markets, Become Your Customer's Competitor

Posted October 14, 2010 | Leadership | Leadership |

We all talk about acting in a culturally correct manner. We know that some cultures take a negative view of giving someone a thumbs-up sign or even shaking with the left hand. And when we travel to emerging markets, we try to follow these cultural rules.

About The Author
David Croslin
David Croslin is the author of "Innovate the Future: A Radical New Approach to IT Innovation" and President of Innovate the Future. He is the former Chief Technologist at HP and Chief Product Architect at Verizon Business. Mr. Croslin can be reached at david@innovatethefuture.com.
Don’t have a login? Make one! It’s free and gives you access to all Cutter research.