A Summary of Survey Data

Posted October 1, 2005 | Technology |

by Gabriele Piccoli, Senior Consultant, Cutter Consortium; Assistant Professor of Information Systems at the School of Hotel Administration at Cornell University

SURVEY METHODS

This survey examined the business value and use of customer data in 106 organizations. Of the responding organizations, 48% characterize their customer base as business users, while only 13% identify individual consumers as their customer base.

About The Author

Gabriele Piccoli

Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More

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