Is business intelligence (BI) and its byproducts meant for only large corporations? To a general audience, the answer looks like "yes." This is mostly due to the halo that has been spread around the BI and data warehousing (DW) world, which portrays the approach as "toys for the big enterprises." The benefits of BI and DW are invariably great both in terms of value and insights, but that does not mean these benefits should be beyond the reach of small and medium-sized enterprises (SMEs).