Himanshu Shekhar suggests a framework of “aligning with macro and accomplishing in micro” for controlled and sustainable future growth. Many businesses operate on the assumption that resources like clean air, water, and predictable weather are freely provided by nature. However, the planetary boundaries framework vividly shows that natural systems are limited in their capacity to provide these natural resources and ecosystem services. The combined impact of business activity is exceeding the limits on many of these systems. Businesses must update their assumptions about what nature provides “for free” and act to address growing scarcity concerns.