A MATTER OF TIMING
When he announced the end of his sitcom Seinfeld, Jerry Seinfeld observed, "For me, this is all about timing. My life is all about timing. As a comedian, my sense of timing is everything" [5]. Comedians are not the only ones for whom timing is critical; CIOs must also control timing. Good jokes and innovative projects both fall flat when the timing is wrong. CIOs need to understand the fundamental principles of leadership timing.