Twitting the Competition Via Social Networking

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Twitting the Competition Via Social Networking

Posted April 15, 2010 | Leadership | Leadership |

What can organizations do to make sure their investments in social networking applications pay off? First, organizations need to make sure that their social networking applications are aligned with their corporate strategy. Starbucks provides an instructive example.

About The Author

Mary Culnan

Mary J. Culnan is the Slade Professor of Management and Information Technology at Bentley College in Waltham, Massachusetts, USA. Her current research interests include privacy, promoting security on home computers, and online communities. She is the author of more than 90 articles including publications in MIS Quarterly, Journal of Public Policy & Marketing, The Information Society, Management Science, The New York Times, and The Washington… Read More

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Twitting the Competition Via Social Networking

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