Customer journeys, value chains, value streams, and business processes are four organizational views that tend to bring about questions and confusion. On the surface, each of these artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this Executive Update clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.
Executive Update
Untangling Customer Journeys, Value Chains, Value Streams, and Business Processes
By Whynde Kuehn
Posted November 7, 2017 | Leadership |
About The Author
Whynde Kuehn is a Cutter Expert, a member of Arthur D. Little’s AMP open consulting network, and Managing Director of S2E Transformation Inc. She is also a Fellow at the Institute for Digital Transformation and author of the book Strategy to Reality. Ms. Kuehn is passionate about bridging the gap between strategy and execution. She has extensive experience in enterprise transformation and planning and was a key player in one of the largest… Read More
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