Matthew Ganis and Frank Coloccia eloquently explain that analytics is not a perfect science. Indeed, the authors judiciously argue that analytics is more an art than a science. They demonstrate their analytical approach with a direct and practical example of using Twitter data in real time to understand the sentiments (positive or negative) of trade show participants and to gain insights from them.
Article
Using Simple Analytics in a Real-Time Environment
Posted December 12, 2017 | Technology | Amplify
About The Author
Matthew Ganis is an IBM Senior Technical Staff Member in Armonk, NY. He is also an Adjunct Professor of Information Technology and Astronomy at Pace University, where he focuses on the implementation of the Internet of Things. Dr. Ganis is the coauthor of Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media. He can be reached at mganis@pace.edu or via Twitter @mattganis.
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