Web 2.0 and CRM: Harnessing the Power of Collective Business Intelligence

Posted May 31, 2006 | Leadership | Leadership |

SEISMIC SHIFTS IN TECHNOLOGY AND MEDIA CONSUMPTION SPARK RADICAL CHANGES IN MARKETING

Business insights that reveal transformative opportunities are the holy grail of the 21st-century enterprise. To date, executives have discerned business intelligence through a combination of market research, consumer insights, and marketing analytics.

About The Author

Leslie Jump

Vince Kellen

Vince Kellen is a Fellow of Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and a frequent Summit speaker. He is currently CIO at the University of California San Diego (UCSD), a member of UCSD’s Chancellor's Cabinet, and Vice Chancellor and CFO of the UCSD senior management team. Dr. Kellen brings a rare combination of academic, business, and IT strategy experience to his role, with a focus on strategic… Read More

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Web 2.0 and CRM: Harnessing the Power of Collective Business Intelligence

SEISMIC SHIFTS IN TECHNOLOGY AND MEDIA CONSUMPTION SPARK RADICAL CHANGES IN MARKETING

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