This is the second part of our analysis of Cutter Consortium survey data measuring corporate customer relationship management (CRM) initiatives. The findings in this analysis (as well as the preceding) are based on answers provided by 159 survey participants.
Executive Update
What's Driving Corporate CRM Initiatives? Part II: Origins, Functionality, Benefits, and Expenditures
By Ken Orr
Posted May 31, 2001 | Technology |
About The Author
Ken Orr was a Fellow of the Cutter Business Technology Council and a Senior Consultant with Cutter Consortium's Data Analytics & Digital Technologies, Business Technology & Digital Transformation Strategies, and Business & Enterprise Architecture practices. He was also a regular speaker at Cutter Summits and symposia.
Mr. Orr was an internationally recognized expert on enterprise architecture, data warehousing, knowledge management… Read More
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