This is the second part of our analysis of Cutter Consortium survey data measuring corporate customer relationship management (CRM) initiatives. The findings in this analysis (as well as the preceding) are based on answers provided by 159 survey participants.
Executive Update
What's Driving Corporate CRM Initiatives? Part II: Origins, Functionality, Benefits, and Expenditures
By Ken Orr
Posted May 31, 2001 | Technology |
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