The increase in the proportion of a company's value that stems from its intellectual assets has become a fact of business in the late 20th and early 21st centuries. As companies use, create, and license more and more intellectual property (IP), they are forced to draft, review, and negotiate agreements on a daily basis that contain clauses concerning the licensing, purchase, or protection of IP rights.
Executive Update
You Can't Copyright Your Patent with the Trademark Office: Protecting Intellectual Rights in a World of Intangibles
Posted January 31, 2007 | Leadership | Leadership |
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.