Everyone is talking about Social customer relationship management (CRM). Some analysts predict that 2011 is the year that Social CRM goes mainstream. But many are still unclear as to what Social CRM is and how to practically deploy it in their enterprise.
A successful Social CRM implementation can help companies get closer to their current clients and spur their sales efforts -- helping to acquire new customers and hold onto existing ones. But success isn't easy. There have been many analysts and experts who have looked at the reasons why these projects fail. But with all due respect, these analysts are focused on the obvious.
In this on-demand webinar, Cutter Consortium Senior Consultant Jim Love takes you through the practical issues involved in making CRM and Social CRM a success.
Love addresses key questions, including:
- What is Social CRM? How does it fit into my overall CRM strategy?
- How do I know if Social CRM is a priority for my organization?
- What are the practical benefits and drawbacks of Social CRM?
- What sort of pitfalls or risks may be involved in adopting Social CRM?
- Who are the leading vendors and what are they offering?
- What are the key steps that my organization should be taking?
The real question of Social CRM is not what goes wrong, but why -- when we all know the problems -- we continue to repeat them over and over again. The solutions to these issues are complex, deceptive, and often counterintuitive. Senior Consultant Jim Love walks you through solutions you can put to use in your organization.