Alex Saric is the CMO of Ivalua, where he works closely with companies to support their digital transformation journeys through effective spend management. For more than 20 years, he has advocated for sustainable business models in supplier relationships. Prior to Ivalua, Mr. Saric spent 12 years with Ariba, first building and running the spend analytics business as General Manager. He then built and led Ariba’s international marketing team until its successful acquisition by SAP, transitioning to lead business network marketing globally. He is also a founding member of Zeborg (acquired by Emptoris), where he developed vertical procurement applications. Mr. Saric began his career in the US Cavalry, leading tank and scout platoons through training and combat deployments. He earned a bachelor of science degree in economics from the US Military Academy at West Point and an international MBA from INSEAD. He can be reached at asa@ivalua.com.