Alice Mascena Barbosa is a Postdoctoral Associate at Ivey Business School, Western University, Canada. She recently completed her PhD at IESE Business School and her research interests consist of understanding how businesses integrate notions of social and environmental impact, and how they organize for it either at their inception or at later stages. Alice is working under the supervision of Dr. Pratima Bansal on co-creating knowledge with leading Canadian and multinational organizations on how to achieve systems innovation. She can be reached at amascena@ivey.ca.