Amr Elssamadisy is a software development practitioner who helps his clients build better software that is more valuable to their organizations. Mr. Elssamadisy and his colleagues at Gemba Systems help both small and large development teams learn new technologies, adopt and adapt appropriate agile development practices, and focus their efforts to maximize the value they bring to their organizations. His technical background and experience in C/C++, Java/J2EE, and .NET allows him to appreciate problems and support development teams in the trenches. At the same time, he realizes that most problems -- even in software -- are people problems and therefore are not solved by tools and technology. Therefore, he and his colleagues at Gemba Systems are focused on helping their clients build better software within their organizations. They focus on such issues as personal agility, team building, communication, feedback, and all of the other soft skills that distinguish excellent teams. Mr. Elssamadisy is the author of Patterns of Agile Practice Adoption: The Technical Cluster and Agile Adoption Patterns: A Roadmap to Organizational Success. He is also an editor for "AgileQ" at InfoQ, a contributor to Agile Journal, and a frequent presenter at software development conferences. He can be reached at amr at gembasystems.com.