Dave Cherry is Principal of Cherry Advisory, LLC. As a thought leader, executive strategist, and speaker, he helps clients in the customer experience (CX) industry (that's everyone with customers!) define a CX strategy, enabled by innovation and measured/informed by analytics that drives deep relationships and connections with customers.

Mr. Cherry is a member of the International Institute of Analytics Expert Panel, serves on three advisory boards (Women in Analytics, CBUS Retail, and Columbus College of Art & Design Retail Advisory Board), co-leads the Columbus Fashion Alliance Innovation Pillar, and co-produces the Digital Solutions Gallery at the Ohio State University. He has worked with and for leading organizations, such as L Brands, Polo Ralph Lauren, Easton Town Center, Ascena Retail Group, Journeys, DSW, Disney, Alliance Data Systems, Nationwide Mutual Insurance Company, American Electric Power, Huntington Bank, Cardinal Health, OhioHealth, Deloitte Consulting, and PricewaterhouseCoopers.

He is also the co-curator of the book: Analytics Interpreted: A Compilation of Perspectives and was recently published in another book: 97 Things About Ethics Everyone in Data Science Should Know: Collective Wisdom from the Experts. Mr. Cherry holds a bachelor’s degree in economics from The Wharton School at the University of Pennsylvania. He can be reached at davecherry@cherryadvisory.com.