Hemamalini Kumaran is a Marketing and Communications Manager at A1PlusSoft Private Limited, India. She has more than 10 years’ experience in technical IT communications. Dr. Kumaran has worked with clients in Switzerland documenting API guides and at Fidelity in Boston, Massachusetts, USA, for its HR management system. Her contributions to research are in the areas of consumer attitudes toward online shopping, market research, e-commerce, and product research. Dr. Kumaran received a PhD in management from Bharathiar University, India. She can be reached at hema8448@gmail.com.