Hemamalini Kumaran is Professor at Webster University with over a decade of expertise in IT. With a passion for translating complex technical concepts into accessible and engaging content, she has made a significant impact in the realm of IT product authoring. In addition to her prolific IT career, Dr. Kumaran brings valuable insights from her extensive background to education. With a focus on digital marketing, consumer behavior, and market research, she has empowered students with the knowledge and skills needed to thrive in the ever-evolving digital landscape. Dr. Kumaran earned a PhD in management from Bharathiar University, India. She can be reached at hkumaran@webster.edu.