Jonatan Pinkse is Professor of Sustainable Business and Director of the Centre for Sustainable Business at King’s Business School, King’s College London, UK. His research focuses on how companies can transition to sustainable business practices and achieve their net zero goals. Dr. Pinkse has published extensively on the topics of business and net zero, tensions in sustainable business, business model innovation, and digital innovation for sustainability. He is Deputy Editor for Organization & Environment and theme lead of social, environmental, and technological transitions of the Economic and Social Research Council (ESRC)–funded Productivity Institute. He earned his PhD from the University of Amsterdam, the Netherlands. He can be reached at jonatan.pinkse@kcl.ac.uk.