Peter Weiß is Professor of Digital Business at Pforzheim University (Germany). He has worked as an independent consultant and expert for various customers and institutions in the areas of digital transformation, IT strategy, and service management. Dr. Weiß was Professor of Service Management at the International Business School of Service Management (Germany), where he acted as MBA Program Director. His research focuses on digital transformation and digital business strategies, as well as activities related to Service Dominant Architecture (SDA). He can be reached at peter.weiss@hs-pforzheim.de.