In this issue of Amplify, we delve into the ways organizations are developing analytical capabilities that lead to valuable insights and create business value. We also explore the shift from being a data-driven organization to a data-centric one. 

Organizations that exploit analytics tend to view it as more than a means to an end — they harness it to create a data-centric culture, establish synergies within and across functions, and deepen relationships with myriad stakeholders.

Denis Dennehy

Guest Editor