This issue provides a nice separation of focus, language, and style between our academic and practitioner contributors. Rick and Elena bring about a new and fresh theoretical perspective to the notion of CIO effectiveness and success. Get ready to put your hard-thinking hat on for their article! Their perspective introduces the role of timing for CIOs and argues that when you do things is as important as what you do. I also think you will find stimulating their notion that, while efficiency and effectiveness are not always mutually exclusive, they are temporally related and involve tradeoffs in attention.