The Sustainability Imperative

As organizations struggle to define a strategy that balances purpose and profit, opportunities are increasingly emerging to take the lead in sustainability initiatives. Front-line advances in areas such as net-zero emissions, AI-powered solutions for the underserved, precision agriculture, digital healthcare, and more are delivering business benefits, while simultaneously contributing to the realization of the UN’s 17 SDGs. We provide the expert thinking, debate, and guidance to help your organization reposition and transform in the era of sustainability.

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Damla Diriker and Amanda J. Porter team up with Ilse Hellemans from the Netherlands Organization for Applied Scientific Research (TNO) to show how we can use digital innovation for mission-oriented innovation policies. Based on several years of research and practice, they present crowdsourcing as a vehicle for mission-oriented policies. The ability of digital innovation to leverage the “wisdom of the crowd” facilitates policy agenda-setting because it allows initial broad exploration and refinement into sub-challenges. It also promotes solution development through targeted experimentation and broadens the scope of experimentation. Finally, it facilitates policy implementation by collecting local insights on planned interventions and testing and gathering feedback on implementing interventions.
This issue of Amplify offers a set of insightful articles from leading researchers and practitioners working on digital innovation for climate action. They share a common message: digital innovation can be the key to accelerated climate action if managed correctly. Of course, it will lead us directly to climate disaster if used irresponsibly. Applying the carefully crafted frameworks presented in this issue can help us avoid the latter and enable the former.
This Advisor provides an overview of how AI-powered platforms are radically transforming wildlife conservation and explores key application domains and use cases. These technologies also facilitate greater collaboration among the global conservation community.
Europe has an urgent need to decarbonize, but its progress lags other regions, including the US, Australia, and Japan. This Advisor examines the current state of carbon capture, utilization, and storage (CCUS) technologies in Europe and explains how some countries are increasing their carbon-capture capacities.
To illustrate the benefits of our dynamic pricing approach over other benchmarks, we carried out several computational studies and a case study using Share Now data from the city of Vienna, Austria. As this Advisor explores, that approach outperforms all benchmarks, saves providers operational costs, and improves sustainability via clear decarbonization benefits.
Companies are applying AI, computer vision, machine learning, and robotics to develop intelligent recycling platforms that enhance the efficiency and profitability of the recycling process. This Advisor examines some of these emerging technologies.
This Advisor takes a closer look at a new concept called “smart farming.” This concept refers to the use of advanced technologies and data-driven approaches to improve agricultural productivity, efficiency, and sustainability. Specifically, it involves integrating modern technologies into traditional farming practices to monitor, automate, and optimize agricultural operations
This Advisor examines the relationship between corporate environmental disclosure and environmental innovation (known as “ecovation”). It suggests that firms avoid “greenwashing” and “brownwashing,” as both are associated with lower innovation than “green-highlighting” strategies.