Advisor

Francesco Marsella, Ralf Baron, Petter Kilefors, Maximilian Scherr

Many organizations are stuck in pilot mode, using AI for incremental gains rather than transformative impact. This Advisor, based on ADL’s recent CEO Insights study, calls for a shift toward enterprise-wide adoption, strategic alignment, and long-term vision to fully capture AI’s disruptive potential and stay ahead of emerging competitors.

Advisor

Christian Busch, Nele Marie Terveen

As organizations pursue purpose-driven goals, true leadership requires more than bold statements — it demands rigorous measurement of real-world impact. This means shifting from tracking inputs to evaluating tangible outcomes, acknowledging unintended consequences, and staying adaptable in the face of uncertainty. As this Advisor explores, effective leaders build systems that capture both direct and ripple effects of their actions, enabling smarter decisions and more resilient strategies.

Advisor

Francesco Marsella, Ralf Baron, Petter Kilefors, Maximilian Scherr

In the face of growing scrutiny and shifting expectations around ESG, this Advisor provides CEOs with a focused roadmap to enhance the strategic value of their ESG initiatives. Drawing from ADL’s recent CEO Insights study, it outlines four key actions and highlights three opportunity areas where businesses can drive both impact and performance.

Advisor

Joseph Byrum

The convergence of quantum computing and AI marks a transformative leap for business, redefining how organizations process information, generate insights, and innovate. This fusion unlocks scalable efficiency, sustainable computing, and advanced analytics — enabling real-time decision-making, deeper customer understanding, and accelerated R&D. As these technologies mature, they promise to reshape business capabilities across industries.

Advisor

Francesco Marsella, Ralf Baron, Petter Kilefors, Maximilian Scherr

Arthur D. Little’s 2025 CEO Insights study, “Proactively Embracing Change,” reveals that today’s CEOs are confidently navigating geopolitical and economic volatility through bold, proactive strategies. The first in a series of insights, this Advisor explores five strategic imperatives and identifies seven growth areas CEOs are prioritizing, such as institutionalized innovation, ecosystem collaboration, and agile M&A strategies. The study underscores the need for CEOs to transform uncertainty into opportunity by embedding agility, resilience, and forward-thinking into their organizations.

Advisor

Curt Hall

This Advisor explores the growing urgency of removing space debris to safeguard Earth’s orbital environment and ensure the sustainability of future missions. With thousands of defunct satellites and fragments threatening operational spacecraft and essential Earth-based services, debris removal is increasingly viewed as critical infrastructure — akin to ocean cleanup. While promising technologies and international guidelines are emerging, challenges such as voluntary compliance, regulatory gaps, and security concerns persist.

Advisor

Dee Corrigan, Lauren Elliott, Gethin Hine, James McCarthy

In today’s business landscape, purpose is essential — not a side note. Yet, many purpose-driven efforts lose momentum due to common behavioral pitfalls. Drawing from the Purpose-in-Practice Community, this Advisor identifies nine traps that undermine lasting, transformative change. Avoiding these traps can help leaders embed purpose more meaningfully and sustainably across their organizations.

Advisor

Angela Greco, Andrea Kerstens

This Advisor distills key lessons from the Syn.ikia project’s implementation of digital twins in Uden, the Netherlands—an EU-funded initiative focused on positive-energy districts. It explores how predictive digital twins, combining building simulations with AI-driven user behavior models, can optimize renewable energy use. It also emphasizes the importance of ethical data management, user empowerment through intuitive design, and value chain collaboration to ensure digital twins enhance sustainability without alienating end users.

Advisor

Matt Mayberry, Scott Tew, Laura Asiala

Achieving bold sustainability commitments requires a fundamental shift in strategy, guided by a cascade of choices from aspiration to execution. This Advisor outlines a four-phase model — aspirations, strategy, chartering, and execution — and emphasizes the importance of connecting high-level sustainability goals to operational realities. Without clear translation across levels, initiatives risk stalling. Effective transformation demands active engagement throughout the organization to embed sustainability into strategic decision-making and drive lasting value.

Advisor

San Murugesan

Despite AI’s transformative potential, over 80% of AI projects fail — double the rate of traditional IT initiatives. As this Advisor points out, key pitfalls include unclear objectives, poor data quality, inadequate infrastructure, and misaligned expectations. To reverse this trend, organizations must align AI capabilities with real-world needs, invest in robust systems, and build multidisciplinary expertise. Establishing clear metrics and knowing when to pause or pivot projects are also critical for long-term success.

Advisor

Ananthi Al Ramiah, Gretchen Reydams Schils, Matthew Phillips

This Advisor argues that professional ethics education must go beyond rules and codes of conduct to truly prepare individuals for the complex, high-stakes challenges of modern professional life. It advocates for a virtue ethics approach — rooted in purpose, character, and moral reasoning — as essential to shaping a resilient, reflective, and ethically grounded professional identity. Drawing on Stoic philosophy, the article emphasizes the importance of joy, fulfillment (eudaimonia), and the cardinal virtues as guiding principles for meaningful and ethical professional practice.

Advisor

Curt Hall

As Cutter Expert Curt Hall explores in this Advisor, AI is revolutionizing satellite data analysis for environmental applications by enabling faster, more precise, and accessible insights. GenAI streamlines data interpretation and broadens access through natural language queries, while in-space AI processing accelerates real-time analysis by eliminating the need to transmit data to Earth. Together, these advancements empower more responsive environmental monitoring, climate action, and sustainable resource management.

Article

Giuseppe Bisicchia, Jose Garcia-Alonso, Juan Murillo, Antonio Brogi

Giuseppe Bisicchia, José Garcia-Alonso, Juan Murillo, and Antonio Brogi lay the historical and theoretical groundwork for understanding quantum software engineering (QSE) as a discipline, tracing its origins to Richard Feynman’s call for quantum simulation and following the evolution of quantum algorithms from Peter Shor’s and Lov Grover’s breakthroughs to today’s hybrid implementations. The article argues that QSE must strike a balance between importing proven classical software engineering practices and cultivating quantum-specific innovations.

Article

Joseph Byrum

Joseph Byrum examines the transformative intersection of quantum computing and AI, contending that the convergence is not merely technological. He explores five innovation vectors — from quantum-enhanced attention mechanisms and quantum compression techniques to AI-augmented quantum circuit design — demonstrating how each could dramatically reshape computation, knowledge processing, and enterprise workflows. Beyond technical sophistication, the article proposes a human-centric philosophy of computation that emphasizes integration, uncertainty as a resource, and ethical design.

Article

Michal Baczyk

Michal Baczyk delves into the pressing need for architectural rigor in quantum software development. As enterprise adoption looms, Baczyk proposes a three-layer taxonomy of patterns (design, algorithmic, and architectural) intended to address the complexity of hybrid quantum-classical systems. The article offers both a conceptual roadmap and a pragmatic toolkit for organizations seeking to build scalable, maintainable quantum systems.

Article

Guido Peterssen Nodarse, Jose Luis Hevia

Guido Peterssen and José Luis Hevia focus on the operational and organizational dimensions of quantum computing. They provide a compelling call to action: without robust governance, quantum computing projects will likely spiral into unmanageable complexity. Through a detailed case study of Bizkaia Quantum Advanced Industries (BIQAIN), the authors introduce the concept of the private quantum hub as a model for resource coordination, lifecycle management, and cost control across distributed quantum infrastructures.

Article

Mario Piattini, Ricardo Perez Castillo

This issue of Amplify explores the emerging discipline of quantum software engineering (QSE), highlighting the paradigm shift required to build, manage, and govern robust quantum software systems. Through expert contributions, it addresses foundational theory, architectural innovation, hybrid classical-quantum system design, operational governance, and the convergence of quantum computing with AI.

Advisor

Curt Hall

As Cutter Expert Curt Hall explores, AI is transforming legal systems worldwide, from AI-powered “smart judges” in China’s virtual courts to the UAE’s ambitious regulatory intelligence ecosystem designed to streamline lawmaking. These technologies promise greater efficiency, accessibility, and responsiveness in legal processes. However, they also raise critical concerns around bias, transparency, accountability, and overdependence on automation — highlighting the need for ethical frameworks and strong human oversight to ensure justice remains fair and grounded.

Advisor

Kanina Blanchard

Great communicators and leaders distinguish themselves by mastering the art and science of asking powerful questions — of others and themselves. Clear, purposeful questions foster trust, drive innovation, and reveal hidden insights, while empathetic, well-timed inquiry builds psychological safety and emotional intelligence. Combining strategic questioning with strong interpersonal skills transforms conversations, strengthens relationships, and accelerates learning and impact.

Advisor

Ali Ayach, Farhan Mirza

Arthur D. Little’s three-step framework can help guide healthcare organizations toward environmental sustainability. Beginning with foundational green practices like energy efficiency and waste management, the approach then integrates broader operational initiatives such as telemedicine and clinical redesign. Finally, it addresses systemic enablers — including eco-conscious procurement, R&D innovation, and physician education — to embed sustainability across the healthcare value chain and reduce emissions at all levels.