Joe Peppard is a Principal Research Scientist at MIT Sloan School of Management CSIR, and was previously rofessor at ESMT Berlin, Germany, and an Adjunct Professor at the University of South Australia. With his reference discipline in information systems, Dr. Peppard researches, teaches, and consults in the domains of IT leadership, digital strategy and innovation, operating models, the execution of digital transformation programs, and the role, structure, and capabilities of the IT unit in contemporary organizations. Findings from his research have been published in leading academic and practitioner journals. His most recent book is The Strategic Management of Information Systems: Building a Digital Strategy. He can be reached at jpeppard@mit.edu