Marc Teerlink, MBA/MBI, is Global Strategist, Data Scientist, and Subject Matter Expert in Business Analytics and Optimization for the IBM Global Center of Competence. Dr. Teerlink has more than 25 years' professional experience as a business manager, consultant, and analyst. He is a recognized business and thought leader with a successful track record in analytics-driven sales and marketing transformation for clients from leading firms in the consumer packaged goods (CPG), retail, consumer electronics, banking, and telecom industries. Dr. Teerlink teaches an MBA course in advanced consumer marketing, has published numerous papers, and is a frequently requested boardroom speaker. He can be reached at Marc.Teerlink@nl.ibm.com