In this Advisor, the author asserts that March's decision making model, maximization, is based on three foundational lies, starting with the idea of the "rational decision maker."
Advisor
![Pinocchio puppet and his long nose](/sites/default/files/styles/square_thumbnail_180x180_/public/BT_DTS/2021/Advisors/bts210429_1.png?itok=ZftqgO_t)
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