In this Advisor, we explore the benefits of a promising breakthrough growth model that we have successfully applied in both B2C and B2B businesses. This model delivers major benefits in terms of speed, cost, and likelihood of success. It involves radical collaboration across the innovation ecosystem and covers the entire innovation process from idea to commercialization, including the strategic, commercial, operational, and technical aspects. We call this the Breakthrough Incubator (BI) model. The BI model enables accelerated creation of a new business proposition with new products/services externally — before transitioning it back into the parent organization, thereby overcoming many of the prototype scale-up barriers. In essence, this is the “build, operate, transfer” philosophy applied specifically to innovation and product development.
Advisor
6 Innovation Payoffs of Using the Breakthrough Incubator Model
Posted November 1, 2018 | Leadership |
About The Author
Breakthrough innovation — creating new step-out businesses offering new products and services — is seen by many CEOs as a more attractive way to overcome the growth gap.
Rick Eagar
Partner Emeritus, Arthur D. Little
Rick Eagar is Partner Emeritus at Arthur D. Little and Chairman of the editorial board of ADL’s management journal, PRISM. He has 30 years’ consulting experience in innovation, technology management, and… Read More
Max Senechal's main areas of expertise cover strategy development and implementation, new business model definition and implementation, and technology innovation management, as well as sustainability strategy and management for the chemicals and materials industries. Mr. Senechal holds an MBA from the University of Massachusetts.
Michaël Kolk is a Cutter Expert and Partner at Arthur D. Little (ADL), based in the Amsterdam and Kuala Lumpur. He coordinates ADL’s Chemicals practice and leads its Technology & Innovation Management practice in the Netherlands. Dr. Kolk focuses on growth and innovation performance enhancement, primarily in the chemicals, life sciences, and other technology-intensive industries. He is a regular speaker at innovation conferences. Dr. Kolk… Read More
Tim Barder focuses on generating and delivering actionable strategic insights and tangible results to clients across multiple industries. He has significant expertise in end-to-end innovation with quantifying consumer needs to product launch; analytical-driven market, technology, and competitive assessments; and economic and environmental lifecycle analyses. Mr. Barder has been a consultant with Arthur D. Little, and he also led drug discovery… Read More
Mitch Beaumont is passionate about getting more value from R&D dollars and driving profitable growth by helping companies determine where to innovate, what to innovate, and how to innovate. He is an expert at building sustainable capabilities in innovation management, portfolio and product strategy, customer insight generation, and product development and management. Mr. Beaumont is Certified in Production and Inventory Management (CPIM) by… Read More
Kurt Baes is a Cutter Expert and a Partner at Arthur D. Little (ADL), based in Brussels, Belgium, with over 20 years’ strategy consulting experience. Mr. Baes is the local leader of various ADL industry (Oil & Gas, Utilities & Alternative Energy, Automotive, Industrial Goods & Services) and functional (Operations Management) practices and heads ADL’s Global Competence Center for Energy Transmission. He focuses on growth, innovation,… Read More
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