Financial institutions have digitally transformed their business processes and products, creating vast sources of structured and unstructured data. AI offers the means to complete this transformation in radical ways — across the front, middle, and back offices, while also addressing the big data problem. In addition, AI is also shaping the fintech and regulation (“regtech”) landscapes, particularly in addressing what has become known as “Big Regulation.” However, AI’s promise must be balanced with current limitations to the application of enabling technologies like machine learning (ML) and natural language processing (NLP). This Advisor looks at the promise, potential, and limitations of AI in the financial industry.