One of the first questions I often hear when explaining Agile methods is, “Who is the product owner?” Answering this question is not so simple. There is a lot of context that you have to set in order to explain the role. When rushed, the short answer is “the person on the Agile team who calls the shots relative to development priorities by acting as the voice of the customer.” This is often followed up with “of course, you know that Agile teams are self-organizing and do not have a project manager?” Then, when greeted with frowns and surprised looks, you add, “instead, the teams elect their own spokesperson.” In this Advisor, we take a look at who the fills the role of product owner as well as their roles and responsibilities.