Social business analytics enables organizations to apply real-time sentiment and insights derived from social media and enterprise sources to identify and target key influencers (on social media sites), generate new leads and opportunities, and improve customer loyalty.
Advisor
![](/sites/default/files/styles/square_thumbnail_180x180_/public/bia/fulltext/advisor/2015/bia150505/hallc.jpg?itok=sdeKbvfp)
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.