This article starts with a view of the digital society that is emerging and paints a picture of a "new style of IT." How can architecture deal with all this disruption? Peter Beijer describes the changes needed in the architecture function, in the discipline, and in the very profession itself. His article underscores that business architecture is an imperative, that a common language is needed to bridge the business-IT divide, and that architecture needs to be refocused as "a strategic instrument."