Two major challenges hindering organizations from successfully implementing their customer experience (CX) management initiatives include difficulty defining and mapping just what the customer journey/experience should be and an inability to provide a seamless CX across their different channels. To tackle these issues, organizations are adopting customer journey mapping tools and service blueprints — two different but complementary practices.
Advisor
Better CX Via Customer Journey Mapping Tools and Service Blueprints
By Curt Hall
Posted December 3, 2019 | Technology |
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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