Innovation ranges from new, radical business models (e.g., Uber) to low-technology marketing changes (e.g., Absolut honey-flavored vodka). This Advisor examines four main challenges within the ideation and idea management that is required before commercialization within technology-intensive industries.
Advisor
Breakthrough Innovation: Managing Ideas and the Challenge of Ideation
Posted May 30, 2019 | Leadership |
![Managing Ideas and the Challenge of Ideation](/sites/default/files/styles/square_thumbnail_180x180_/public/BT_DTS/2019/Advisor/bts190530_1.jpg?itok=YlOsjo-h)
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