The customer experience (CX) design and business architecture (BA) teams receive mutual benefit from working with each other. There can and should be a direct relationship (or “cross-mapping”) made between the artifacts produced by the CX design and BA teams. One of the most common and beneficial approaches is to cross-map customer journeys (at the phase level) to value streams and capabilities.
Advisor
Cross-Mapping CX Design and Business Architecture
By Whynde Kuehn
Posted October 25, 2017 | | Amplify
![Whynde Kuehn](/sites/default/files/styles/square_thumbnail_180x180_/public/pictures/picture-93246-1455036692.jpg?itok=UcObYoxh)
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