Everyone is in sales, and the IT organization is no exception. As we discuss in the accompanying Executive Report, the challenge is that many of the technical people in IT organizations have never been trained in sales skills, don't feel comfortable with these skills, and even regard the concept of selling as distasteful.
Executive Summary
Developing a Sales Culture in the IT Organization (Executive Summary)
By Moshe Cohen
Posted March 19, 2015 | Leadership |
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