Companies are always searching for a competitive edge -- a "leg up," if you will, on their competition. As a result, many organizations today are looking to social media channels in an attempt to understand what consumers think of them or, better still, what those same consumers think about their competitors. In this article, we discuss the ramifications of drawing rapid conclusions from the analysis of social media discussions without a thorough understanding of the data.
Ensuring the Accuracy of Your Social Media Analysis
Posted October 25, 2012 | Technology |
About The Author
Matthew Ganis is an IBM Senior Technical Staff Member in Armonk, NY. He is also an Adjunct Professor of Information Technology and Astronomy at Pace University, where he focuses on the implementation of the Internet of Things. Dr. Ganis is the coauthor of Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media. He can be reached at mganis@pace.edu or via Twitter @mattganis.
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