Article

IS Executives: Organizational Focus, Customer Creativity, and Supplier Relationships

Posted July 31, 2008 | Leadership | Cutter Benchmark Review

Like marketing, the IS function in organizations can be viewed as a "boundary spanner"1 -- a function that attempts to influence external environmental elements and processes -- since boundary spanning primarily concerns the exchange of information.2 The IS function deals with users within its home organization (or perhaps more correctly, its internal customers), and, increasingly, nowadays it also crosses organizational boundaries to interface with the enterprise’s external customers by means of dat

About The Author
Pierre Berthon
Pierre Berthon is the Clifford F. Youse Chair of Marketing at Bentley College (USA). He has held academic positions at Columbia University as well as Henley Management College, Cardiff University, and University of Bath (UK). Mr. Berthon's research is eclectic, appearing in journals such as Sloan Management Review, California Management Review, Information Systems Research, Journal of the Academy of Marketing Science, Journal of Business… Read More
Leyland Pitt
Leyland F. Pitt is Professor of Marketing, Segal Graduate School of Business, Simon Fraser University (Canada); and Senior Research Fellow, Leeds University Business School (UK). Mr. Pitt has also taught in executive and MBA programs at the University of Chicago's Graham School of Continuing Studies, Columbia University Graduate School of Business, Rotterdam School of Management, and London Business School. His work has been accepted for… Read More
Richard Watson
Richard Watson is the J. Rex Fuqua Distinguished Chair for Internet Strategy in the Terry College of Business at the University of Georgia (USA). He has published more than 150 journal articles, written books on e-commerce and data management, and given invited presentations in more than 30 countries. Dr. Watson's most recent research focuses on energy informatics and IS leadership. He is a consulting editor for John Wiley & Sons, former… Read More
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