In a culture of innovation, a culture in which "failure" has no useful meaning, a culture where we cannot predict the outcome of our work, we're going to have to get a new idea about efficiency. We will not "get it right the first time." Well, we might, but that would be an accident. No amount of planning and arrangements will guarantee a valuable outcome. What we used to abhor as failure becomes a fact of life, a key feature of our work processes. We must fit our expectations to the fact that of the things, services, and ideas we find innovative, many if not most will not display immediate value.