During the late 1980s, my biggest client was Pacific Bell. At that time, PacBell was a wonderful place to work. Following the bust-up of AT&T, PacBell was liberated to do its own thing. So here you had this huge company on its own for the first time. Everything was new, and people were willing to try new things. I worked with the folks at PacBell to create new ways of developing software and to perfect methods and tools to facilitate that process. But this article is not about that effort.