Today’s corporate world requires companies to look for a clear purpose for their business ventures, beyond solely maximizing profits. This purpose — or the why — is essential for future success in an ever-changing, increasingly digital business environment. As this Executive Update highlights, today’s companies must not only convince their customers of their offerings, but they also must convey opportunities to their investors and company strategy to their employees through the flywheel concept.
Executive Update
The Flywheel: Your Digital Shift Foundation
Posted May 15, 2020 | Leadership | Technology |
About The Author
Tim Christoph is a Management Consultant at Arthur D. Little (ADL), based in Frankfurt, Germany, and a member of ADL’s Technology & Innovation Management practice. His expertise focuses on enabling companies across all industries to unleash their full digital transformation potential. Mr. Christoph earned a master of science degree and a bachelor of science degree in industrial engineering with a specialization in electrotechnology and IT,… Read More
Viktor Kanzler is a Management Consultant at Arthur D. Little (ADL), based in Frankfurt, Germany, and a member of ADL’s Technology & Innovation Management and Automotive Manufacturing practices. His consulting activities focus on the development of digital products, services, and business models. Mr. Kanzler earned a master’s degree in management with dual specialization in international and digital business from IE Business School, Madrid,… Read More
Philipp Mudersbach is a Principal at Arthur D. Little (ADL), based in Central Europe, and a member of ADL’s Technology & Innovation Management practice. Mr. Mudersbach earned a master of science degree in international business economics from Maastricht University, the Netherlands. He can be reached at consulting@cutter.com.
Volker Pfirsching is a Partner at Arthur D. Little (ADL), based in Munich, Germany; a member of ADL’s global Technology and Innovation Management practice; and heads ADL’s global Digital Shift Competence Center. As a thought leader in digital disruption, Mr. Pfirsching engages in many large-scale transformation projects, touching business and technology alike. He is the organizer and facilitator of ADL’s digital roundtables, bringing together… Read More
Bianca Rieger is a Manager at Arthur D. Little (ADL), based in Munich, Germany, and a member of ADL’s Technology & Innovation Management practice, specializing in large-scale digital transformation programs. Previously, Ms. Rieger was a Senior Consultant at Capco focusing on advising in financial services. She holds a master of science degree in management and organization studies from Technical University Chemnitz, Germany, and a bachelor… Read More
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