Businesses hoping for increased customer engagement must fully consider customer experience management (CEM), or be left lagging behind their competition.
Advisor
Give the Customers What They Want: Improved CEM Systems
Posted December 7, 2017 | Leadership |
About The Author
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
Daniele Marchesani is a PhD in Information Systems at the Universitá di Pavia (Italy), with a master’s degree in business management and a background in computer science. His research focuses on the impact of IT solutions to enable customer experience management in the hotel industry.
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