Every model helps us see and make sense of some things, but obscures other aspects of the situation. And so it is with Moore's technology adoption lifecycle and the fabled chasm. Moore's model describes marketing high-tech products. But agile isn't a product, even though some firms try to sell it as such.
Advisor
"Has Agile Crossed the Chasm?" Is the Wrong Question
By Esther Derby
Posted February 19, 2013 | | Amplify
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