Advisor

An Imperative to Change

Posted August 31, 2011 | Leadership | Leadership | Leadership | Leadership | Leadership |

For many companies, customer relationship management (CRM) can be summed up with a line that sounds like the ending of a bad science fiction movie: "If only that power could be harnessed for good."

About The Author
Jim Love
Jim Love teaches in the master’s program at the University of Waterloo’s Centre for Business Entrepreneurship in Technology. Mr. Love was a founding partner at Performance Advantage, a strategic IT and business consulting boutique focused on outsourcing for the mobile, social, "IT as a service" world. With more than 35 years in business and technology, he has served clients ranging from multinational firms to entrepreneurial startups. Prior to… Read More
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