This situation might sound familiar: your company brainstorms or applies other methodologies to generate a vast quantity of ideas; however, this process doesn’t seem to translate into a healthy, balanced portfolio of R&D projects. Certainly, there is an inherent ”creativity” among your people and a strategy is in place, but somehow the “killer ideas” just don’t seem to emerge. This Advisor examines four main challenges within ideation and idea management.
Advisor
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.