Something that differentiates consumer devices from business and enterprise devices is the impact they have on the manner in which people live, their concerns, and how they occupy their time. The ability to immediately monitor a wide variety of characteristics and behaviors on an everyday basis and feed that back to a repository in the cloud inevitably creates an opportunity for control. This control may meet the objectives of the consumer, or it may be targeted to meet the objectives of a vendor. The opportunity for control is likely to become more significant as the IoT develops. Aspects of behavior become a part of a conversation.