Advisor

Fintech Gives Marketing a Big Data Boost: A Case Study

Posted February 7, 2019 | Leadership |

In this Advisor, the authors use the case of a fictitious financial company to take a detailed look at fintech and marketing and how a company can leverage big data, analytics, marketing, and financial services. 

About The Author
Keng Siau
Keng Siau is Chair of the Department of Business and Information Technology at the Missouri University of Science and Technology. Previously, he was the Edwin J. Faulkner Chair Professor and Full Professor of Management at the University of Nebraska-Lincoln (UNL), where he was Director of the UNL-IBM Global Innovation Hub. Dr. Siau also served as VP of Education for the Association for Information Systems. He is Editor-in-Chief of Journal of… Read More
Michael Hilgers
Michael Hilgers is Professor of Information Science and Technology at the Missouri University of Science & Technology, where he developed the graduate certificate in business analytics and data science. Dr. Hilgers has worked as a consultant for the insurance industry developing several types of financial systems, one of which calculated the hedging needed for risk management of a portfolio of financial products based on hybrid options. He… Read More
Langtao Chen
Langtao Chen is Assistant Professor in the Department of Business and Information Technology at the Missouri University of Science & Technology. His research focuses on business analytics, online communities, social media, user-generated content, user experience, and health information technology. Dr. Chen earned a PhD in computer information systems from Georgia State University. He can be reached at chenla@mst.edu.
Steve Liu
Steve Liu is Assistant Professor of Finance in the Department of Business and Information Technology at the Missouri University of Science & Technology. His research interests include empirical corporate finance, market microstructure, and financial technology. Previously, Dr. Liu worked for Harvest Fund Management Co. Ltd. in Beijing. He earned a PhD in finance from the University of Oregon. He can be reached at liuy2@mst.edu.
Fiona Nah
Fiona Fui-Hoon Nah is Professor in Business and Information Technology at the Missouri University of Science & Technology, where she earned a Faculty Research Award in 2018. Her research interests include human-computer interaction, business analytics, machine learning, neuro-IS, and usable security. Previously, Dr. Nah was a faculty member at Purdue University and the University of Nebraska-Lincoln. She is the Editor-in-Chief of AIS… Read More
Richard Hall
Richard Hall is Professor in the Department of Business and Information Technology at the Missouri University of Science & Technology, where he is also Director of the Center for Technology Enhanced Learning. Dr. Hall has over 100 peer-reviewed publications. He earned a PhD in experimental psychology from Texas Christian University. He can be reached at rhall@mst.edu.
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