Nearly all software projects are premised on understanding user needs and requirements. In our experience with clients, we typically address this phase by working with prospective users to develop use cases. What are some common use cases? Well, it depends on the company, but we’ve seen use cases primarily fall into four categories for early-stage, toe-in-the-water AI compared to full-scale ML efforts:

1. Market and consumer intelligence

2. Sales and marketing

3. Pricing and optimization

4. Customer care